• Media Training

    COUNTERPOINT provides media and communications skills training to organizations across Canada.

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  • Engaging Stakeholders

    COUNTERPOINT has extensive experience in bringing together different communities and viewpoints – we can help make your public consultation process a success.

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  • Crisis Communications

    Do you have a major issue boiling over in the media? COUNTERPOINT Communications protects and defends individuals, companies, or organizations who are facing a public challenge to their reputation.

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Home » What We Do » Messaging & Story Development

Messaging & Story Development

COUNTERPOINT can help to ensure your audience understands your story by assisting in defining key interests, framing your issue or project effectively, and developing your message.

We can help your organization:

  • craft key messages based on reality
  • reach a key audience with a compelling message
  • relay a compelling story to build support for an initiative
  • develop public awareness in a creative way
  • get attention for your issue in a meaningful way with a key leader
  • attract media attention for a particular issue
  • be a compelling story-teller / communicator

For strategic advice on message development, contact us at 778.888.7868.